Tom's Book

Rolex Grid banner

2009-10-21T11:43:00.006+01:00

These banners were really microsites. You can see the size of the banner in the greyed out images. The central frame is the first one the user sees and they can navigate around the other eight frames with the arrows. There was a banner for each of the models (nine), in the main Rolex range, and each banner showcased the relative qualities and purpose for each model within the framework of the Rolex 'Body & Soul' tone of voice.

Rolex Copy Guidelines

2009-10-21T11:01:00.007+01:00

Click to enlarge

Fill the Indigo2

2008-07-15T15:06:00.003+01:00

The prize:
An all nighter for you and 1500 mates, music by Moby, Trentemoller and Mylo, in the club section of The O2.

The challenge:
To prove your popularity by starting a guest list at thinkyourepopular.com and getting as many of your friends to join it by picture messaging their photo to the site.

The biggest guest list won the prize.

To help everyone spread the word, there were customised Facebook and MySpace banners, a poster generator and email templates. We also invited party promoter Corey Delaney (now Worthington) to share his party planning know how.

Winner of Aug 08 IAB Creative Showcase

Cannes Lions 2009, Cyber Lion Bronze

Top tips from Corey:

Poster generator

Launch emails

Follow up email

Confirmation email

The website's closed now, but here are some hi-res screen grabs.

This is what the virtual guestlist looked like.

Conversation comp slips

2008-07-14T15:28:00.001+01:00

To compliment the agency’s strap line of ‘design begins with a conversation’.

Valentine’s MMS

2008-07-13T14:54:00.000+01:00

Encouraging O2 customers to spread the love by playing with their food.

Learn to Win calendar

2008-07-12T16:30:00.000+01:00

I wrote all the promotional copy for Sony Ericsson’s Learn to Win programme. Here are my four favourite months taken from a desk calendar promoting the event.

I [heart] finding out poster

2008-07-11T16:10:00.000+01:00

I wrote all the promotional copy for Sony Ericsson’s Learn to Win programme. This is a poster promoting a series of international training seminars for Sony Ericsson employees.

200MB mobile internet

2008-07-10T15:24:00.002+01:00

Tanqueray No TEN Advertorial

2008-07-09T20:28:00.000+01:00

Jamie Baird website

2008-07-09T20:01:00.001+01:00

Click to enter site.

Undiscovered

2008-07-09T19:29:00.004+01:00

Undiscovered is a music competition held by O2 every year. It's a chance for acts and bands to attend workshops and compete for the prize of Undiscovered act of the year. I produced concepts for the 2008 event and wrote the website and supporting comms.

Professional Services for O2

2008-07-09T19:07:00.004+01:00

Say what?

2008-07-04T15:46:00.003+01:00

Spinvox converts voicemails into text messages. Say what is their monthly email.

Design Week

2008-07-04T12:20:00.001+01:00

Here's an article about buying a studio I wrote for Design Week. I have since cut my hair.

Scrum on the beach

2008-07-03T15:33:00.004+01:00

To help rugby fans beat the summer blues waiting for the next season, O2, sponsor of the England Rugby Squad, held Scrum on the Beach.

On beaches all over the country and in the centre of Birmingham and London, O2 hosted beach parties where fans could enjoy beach rugby, live music and barbeque.

I wrote the copy for the website and supporting emails.

Brewin Dolphin DM

2008-07-02T11:10:00.003+01:00

A little retirement insert for the annual statements of premium customers.

Long copy for O2

2008-07-01T14:57:00.004+01:00

I've written a lot of long copy for O2 blueroom websites, such as Live at the IndigO2.

Some of the sites I’ve written for are still live.

Here they are:

http://www.my-xda.com/

Smartphones for O2

http://youro2numbers.o2.co.uk/010

Online portal for O2 customers to manage the numbers they love.